Nada’s local sake entering a new stage,
with a desire with hopes.
Ancestry of the “Ultimate Brewer’s Rice”
The demand for Japanese sake is decreasing and tastes are diversifying due to the declining birthrate and aging population, the diversification of food culture, and the globalization of society. At the same time that we pursue authenticity, we believe that communicating the traditions of Nada’s sake to the younger generation in Japan and to people outside Japan is essential for its expansion and preservation. That is why we focus on the rice, sake’s main ingredient, especially the highest grade of rice.
We wanted to take on the challenge of brewing sake, maximizing the unique characteristics of the 3 types of “ultimate brewer’s rice”, Yamada Nishiki, Omachi, and Aiyama, which all share the same origin.
The new “Kuzo” logo was handwritten by a calligrapher, Katei, from the nearby Yabu City in Hyogo Prefecture.